PENGARUH KUALITAS LAYANAN DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO TRANSCOM GUNUNGSITOLI

  • Almed Jaya Laia Fakultas Ekonomi Universitas Nias
  • Otanius Laia Fakultas Ekonomi Universitas Nias
  • Nanny Artatina Bu’ulolo Fakultas Ekonomi Universitas Nias
  • Suka’aro Waruwu Fakultas Ekonomi Universitas Nias
DOI: https://doi.org/10.36655/jsp.v13i1.1831
Keywords: Service Quality, Location, Purchasing Decision

Abstract

This study aims to analyze the influence of service quality and location on purchasing decisions at the Transcom Gunungsitoli Store. The main focus of this study is to determine the extent to which the quality of service provided by the Transcom Store and location factors influence consumer decisions in making purchases. This study uses a quantitative method with data collection through questionnaires distributed to consumers of the Transcom Store. Based on the results of the analysis, it was found that service quality and location significantly influence purchasing decisions. The test results show that the significance value <0.05, which means that these two variables have a real influence on consumer purchasing decisions. In addition, service quality and location contribute 54.9% in influencing purchasing decisions at the Transcom Gunungsitoli Store. These findings indicate that improving service quality and strategic location placement can encourage consumers to make purchases at the Transcom Store.

Published
2025-03-15
Issue
Vol 13 No 1 (2025): Maret in Press
Section
Articles
Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

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