PENGARUH PEMANFAATAN MEDIA SOSIAL (FACEBOOK) SEBAGAI MEDIA PROMOSI TERHADAP PENINGKATAN VOLUME PENJUALAN PADA SURYA FOTO STUDIO DI KOTA GUNUNGSITOLI
Abstract
The development of the photographer business is currently increasing from year to year in
Indonesia. The competition in this business is getting tighter, as seen from the increasing
number of photographer businesses that are already growing in each region. Each studio
business tries to improve the quality and strategy in promoting their products and services.
Like Surya Foto Studio which is one of the businesses that has many products and also photo
services in Gunungsitoli City. This study aims to determine how much the Influence of the
Effectiveness of Utilizing Social Media (Facebook), as a Promotional Media on Increasing
Sales Volume at Surya Foto Studio in Gunungsitoli City. This study uses a quantitative
method. Respondents are people who have visited/experienced products and services from
Surya Foto Studio as many as 38 people. Where researchers use questionnaires, then conduct
data validity tests, data reliability tests, classical assumption tests (normality tests), multiple
linear regression tests, hypothesis tests (t-tests, f-tests, coefficient tests) The results of the
study indicate that the influence of the Effectiveness of Utilizing Social Media (Facebook), as
a Promotional Media on Increasing Sales Volume at Surya Foto in Gunungsitoli City, has a
value of 72.6% and 27.4% is influenced by other factors not examined in this study. Based on
the results of the t-test related to the influence of social media (X1) on sales volume (Y), it is
known that social media has a significant effect on sales volume. These results can be seen by
looking at the results of the t-test, where the sig value is 0.000. The sig value is smaller than
0.05 (0.000 <0.05) with a calculated t value of 4.072 greater than 0.320 (4.072> 0.320). So it
can be concluded that H0 is rejected and H1 is accepted, meaning that social media has a
significant effect on sales volume.
This work is licensed under a Creative Commons Attribution 4.0 International License.
Hak Cipta:
Penulis yang mempublikasikan manuskripnya di jurnal ini menyetujui ketentuan berikut:
- Hak cipta pada setiap artikel adalah milik penulis.
- Penulis mengakui bahwa Jurnal Suluh Pendidikan (JSP) berhak menjadi yang pertama menerbitkan dengan Creative Commons Attribution 4.0 International License (Attribution 4.0 International (CC BY 4.0)).
- Penulis dapat mengirimkan artikel secara terpisah, mengatur distribusi non-eksklusif manuskrip yang telah diterbitkan dalam jurnal ini ke versi lain (misalnya, dikirim ke repositori institusi penulis, publikasi ke dalam buku, dll.), dengan mengakui bahwa manuskrip telah diterbitkan pertama kali di Jurnal Suluh Pendidikan.
