PENGARUH PERSEPSI HARGA DAN PROMOSI TERHADAP MINAT BELI UNKNOWN CASH (UC) DALAM GAMES PLAYER UNKNOWN BATTLE GROUND (PUBG) MOBILE DI MEDAN BARU

  • rusliaman siahaan Universitas HKBP Nommensen Medan
  • Romindo Pasaribu Universitas HKBP Nommensen
  • Bonifasius H Tambunan Universitas HKBP Nommensen
  • Yosua M Sitorus Universitas HKBP Nommensen
Keywords: Price Perception, Promotion, Buying Interest

Abstract

The purpose of this researc  was to determine the effect of price perception and promotion on buying interest. The number of samples taken was  120 respondents, which purposive sampling method. Data collection was carried out by distributing questionnaires to the sample, namely Game Player Unknown Battle Ground (PUBG) Mobile in Medan Baru who had made purchases and used Unknown Cash (UC). The analysis technique chosen is the IBM SPSS Statistic 23 application. Based on the results of the analysis it was found that: 1) price perception has a positive and significant effect on buying interest in UC in PUBG Mobile Games in Medan Baru. 2) promotion has a positive and significant impact on buying interest in UC in the PUBG Mobile Games in Medan Baru. 3) price perception and promotion simultaneously influence buying interest in UC in PUBG Mobile Games in Medan Baru. In order for the PUBG Corporation to increase consumer buying interest, it is recommended that they provide appropriate prices and quality and increase promotions so that potential consumers are more familiar with and increase buying interest.

References

DAFTAR PUSTAKA
Alma, Buchari. 2018. Manajemen Pemasaran Dan Pemasaran Jasa. Bandung, Alfabeta.
Endico, G.E. 2021. The Influence of Products, Price, Sales Promotion, Direct and Digital Marketing on Buying Interest. Jurnal Ekonomi, Vol 10,no 01 June 2021. Diakses pada 10 peberuary 2022.
https://katadata.co.id/ariayudhistira/analisisdata/60bd726285611/masa-depan-cerah-gim-online-di-indonesia. Diakses pada 15 Oktober 2021.
Kotler, P & Keller, K.L. 2016. Manajemen Pemasaran. Jakarta. Erlangga.
Malau, Herman. 2017. Manajemen Pemasaran: Teori dan Aplikasi Pemasaran Era Tradisional Sampai modernisasi Global. Bandung, Alfabeta.
Oktaviani, A.H. Dkk. 2020. The Effect Of Production Innovation, Price Perception, And Promotion Of Interest In Buying Plaza Chatime Visits. International Conference On Business & Social Sciences. ISNN:2746-5667. Diakses pada 10 Pebruary 2022.
Prayogi,S,. Santoso. 2019. The Influence Of Quality, Prices And Promotions On Interest In Buying Sri Sulastri’s Batik. E-Journal Apresiasi Ekonomi. Vol. 7, No 1 2019. Diakses pada 10 Peberuary 2022.
Priansa, D. J. 2017. Perilaku Konsumen Dalam Bisnis Kontemporer. Bandung, Alfabeta.
Simanjuntak, Agus N dkk. 2019. Pengantar Analisis Kuantitatif Aplikasi SPSS. Medan.
Sugiyono. 2016. Metode Penelitian Bisnis (Pendekatan Kuantitatif, Kualitatif dan R & D). Alfabeta, Bandung.
Published
2022-07-15