Conversational Implicature in Indonesian Motivational Talk Shows: A Study of ‘Daniel Mananta Network’ Program

Abstract

This study examines conversational implicature in the Indonesian motivational talk show “Daniel Mananta Network”, focusing on the episode titled “Go International, Agnez Mo Selalu Bangga Mewakili Indonesia”. Using Grice’s pragmatic framework, this research aims to identify the types of implicatures embedded within the interactions between Daniel Mananta and Agnez Mo, and to reveal how these implicatures function to construct meaning, identity, and motivational emphasis. The qualitative descriptive method was employed to analyse transcribed data from the episode, focusing on maxims violation and implicature categories such as generalized and particularized conversational implicature, presupposition, quantity implicature, and relevance implicature. The analysis reveals that Agnez Mo frequently used implicatures to implicitly express her pride as an Indonesian artist achieving international recognition while simultaneously promoting motivational messages to viewers. Daniel’s questions and responses also employed relevance implicatures to subtly direct the conversation towards national pride and self-confidence themes. These findings demonstrate that conversational implicature is not merely a pragmatic phenomenon but also a strategic linguistic tool to build personal branding, patriotic identity, and persuasive messaging in motivational talk shows. This study contributes to the broader understanding of pragmatics in Indonesian popular media discourse, highlighting how conversational implicature shapes meaning-making processes and audience perceptions within motivational contexts.