A PRAGMATIC ANALYSIS OF COOPERATIVE PRINCIPLE AND IMPLICATURE CONCERNING CULTURAL BACKGROUNDS IN SHOWKESMAS PODCAST

Abstract

This study examines the application of Grice’s Cooperative Principle and conversational implicature within the cultural context of the Showkesmas Podcast, featuring speakers from diverse Indonesian ethnic backgrounds—Sundanese, Javanese, and Batak. Using a qualitative discourse analysis approach, the research investigates how speakers adhere to or flout the maxims of quantity, quality, relation, and manner, and how these deviations generate implicatures influenced by cultural norms. The findings reveal that humor, indirectness, and pragmatic strategies differ across cultural groups and affect how meaning is constructed and interpreted. The study highlights the importance of cultural background in shaping pragmatic competence and provides insights into intercultural communication within multilingual and multiethnic societies. These results contribute to the broader understanding of intercultural pragmatics and underscore the relevance of cultural awareness in communication analysis.