A Pragmatics Approach of Quantity and Quality Flouting Maxim in Animated Movie

Abstract

This research describes pragmatic studies, especially maxim flouting contained in the film animated movie “The Emperor's New Groove". This research aims to find out about how are the Quality and quantity Maxim used in the animated movie. The theory used in this research is Grice (1975). In this research, the researcher used a qualitative descriptive method. The data collection method is observation. The steps were taken by watching the animated movie “The Emperor's New Groove" and then observing conversations that contained flouting of maxims during these conversations. The research results show that there are four types of maxims found in films. The total data is 47 data flouting. 36 (45%) data of flouting maxims Quantity, 11 (14%) data of flouting maxims Quality, 12 (15%). From the results found by researchers, the dominant maxim was flouted, namely the Quantity maxim by 36 (45%). Flouting a maxim means that the speaker cannot comply with the maxim properly. Flouting of the maxim occurs because the speaker deliberately does not obey the maxim. The reasons for using maxim flouting in films also vary, such as ignoring the interlocutor's statement, providing excessive information, and trying to change the topic of conversation so that it makes the conversation irrelevant and makes the interlocutor think ambiguously about what the speaker means.